New Hampshire Peace Action is a nonprofit organization advocating for nuclear disarmament and responsible U.S. foreign policy. For 40 years, New Hampshire Peace Action has educated, organized, and agitated to build a more peaceful tomorrow.
NH Peace Action and its members envision a world in which nuclear disarmament, mutual security, global understanding, international cooperation, and respect for human rights create social, economic, and environmental benefits for all humanity.
NH Peace Action achieves its mission through member- and staff-driven events, media outreach, and direct briefings of key influencers and decision-makers. The organization’s core program focuses on shifting wasteful Pentagon spending to the funding of vital human needs, responsible and sustainable foreign relations, and confronting the existential threat posed to the planet and species by nuclear weapons and nuclear proliferation.
How ESC Helped
The onset of the global COVID-19 pandemic as the project kicked off added an extra challenge to meeting the engagement’s goals. After the first in-person meeting, all meetings and working sessions went virtual as stay-at-home orders and social distancing went into effect. Rebecca and the team utilized virtual sessions via Zoom to move the engagement through the strategic planning process. As the engagement progressed, meetings moved from bi-weekly, with seven client members, to weekly, with expanded board participation. Pre-reading and homework helped ensure that virtual meetings were productive and effective with well-prepared board members and staff.
An Environmental Scan was executed by ESC as a first step, utilizing key stakeholder interviews and secondary research that identified issues and opportunities for the organization. After it was completed, it was presented virtually to the annual membership meeting of over 45 participants using both online, real-time polling and participant discussion to ensure understanding and buy-in by the organization’s members and board. Finally, it served as a foundation for a Strategic Planning Committee comprised of Board Members, the Executive Director, and ESC consultants to efficiently move through the strategic planning process. The committee produced the core components: mission, vision, SWOT, top issues, and prioritized goals, strategies, and actions. This resulted in a strategic plan for the organization with clear priorities to address challenges and opportunities along with specific actions, ownership, and timing to reach the agreed goals of the strategic plan.
Results
Alignment of the board
Alignment of the board and assigned actions to create position papers and content that focuses on key themes, combining the issues of militarism and war with the current societal issues of climate change and social inequality.
Diversified fundraising plan
Diversified fundraising plan that steps up asks within NH, and moves beyond the state’s borders by recognizing NH’s unique place in American politics.
Creation of a Messaging Guide
Creation of a Messaging Guide that clearly identifies top target audiences, what they care about, and how New Hampshire Peace Action will connect with them for impact.
Development of membership
Development of membership options designed to both enhance commitment to action on key issues and enhance membership fundraising.
Plans to influence
Plans to influence and work with other NH organizations that address issues of common interest.
Improved brand identity
Improved brand identity elements for NHPA to ensure consistency in core message, positioning, and organization/brand identification.
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TESTIMONIALS
Keeping peace in the public view in the first-in-the-nation primary state is essential to maintaining a healthy democratic nation. Thanks to our work with ESC, we have a shot at doing this better and surviving longer into the future!”
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